Privacy Policy

This Privacy Policy describes how FEAT SOFTWARE LTD collects, uses, shares, and protects your personal data when you visit our website or use our services.

Last Updated: February 18, 2026
Effective Date: February 18, 2026

Introduction

FEAT SOFTWARE LTD ("we," "us," or "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy applies to all personal information collected through our website, contact forms, email communications, and any other interactions you have with us.

FEAT SOFTWARE LTD is registered at 3 Ashley Road, Bournemouth, BH1 4LE, United Kingdom. For any privacy-related inquiries, you may contact us at [email protected].

We provide compliance consulting, audit, and training services to businesses across Canada. This policy explains in clear, plain language what data we collect, why we collect it, how we use it, who we share it with, and what rights you have regarding your personal information.

1. Cookie Categories

We divide cookies used on this website into three distinct categories. Each category serves a different purpose and has different consent requirements.

1.1 Essential Cookies

Purpose: These cookies are strictly necessary for the core functionality of our website, including security measures, session management, and storing your cookie consent preferences. Without these cookies, the website cannot function properly.

Examples: session_id, csrf_token, cookie_consent_status

Consent required: No. Essential cookies are activated automatically when you visit our website because they are necessary for its operation.

Retention: Session duration or up to 12 months for preference storage.

1.2 Analytics Cookies

Purpose: Analytics cookies help us measure website traffic, understand user behavior patterns, and evaluate site performance. This data allows us to improve our website experience and ensure our content meets the needs of our visitors.

Tools: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent required: Yes. Analytics cookies are activated only after you explicitly accept them through our cookie consent banner.

Retention: Up to 14 months.

1.3 Marketing / Advertising Cookies

Purpose: Marketing cookies are used for remarketing, personalized ad delivery, and conversion tracking. These cookies help us understand which advertising campaigns lead users to our website and measure their effectiveness.

Consent required: Yes. Marketing cookies are activated only after you explicitly accept them through our cookie consent banner.

Retention: Up to 540 days (Google Ads default).

2. Marketing Cookies: Detailed Disclosures

2a. Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

2b. Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

2c. Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

2d. YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

2e. Tracking Technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

2f. Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

2g. Technologies in Use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

2h. Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time:

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

2i. Cookie Preference Management

You can manage your cookie preferences at any time by clicking the Manage cookie preferences link, which is also available in the website footer. This opens a panel where you can accept or reject each cookie category independently.

3. Consent Requirements

Consent Banner

When you first visit our website, a cookie consent banner appears offering three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." Marketing and analytics cookies are not activated until you explicitly click "Accept All" or enable them through the preferences panel. Your choice is stored in your browser's local storage for 12 months. You may dismiss the banner without accepting, in which case only essential cookies remain active.

Consent Statement

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA / UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

Google Analytics 4

Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing

Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager

Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

12. User Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): Request a copy of data we hold about you.
  • Rectification (Art. 16): Correct inaccurate or incomplete data.
  • Erasure (Art. 17): Request deletion ("right to be forgotten").
  • Restriction (Art. 18): Limit how we process your data.
  • Portability (Art. 20): Receive your data in a structured, machine-readable format.
  • Objection (Art. 21): Object to processing based on legitimate interest.
  • Withdraw consent (Art. 7.3): Revoke consent at any time without penalty.

To exercise any right, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority:

13. What Data We Collect

We may collect the following categories of personal data when you interact with our website and services:

  • Full name (provided via contact forms)
  • Email address (provided via contact forms)
  • Phone number (provided via contact forms)
  • IP address (collected automatically by server and analytics tools)
  • Browser type and version (collected automatically)
  • Device type and operating system (collected automatically)
  • Cookies and tracking identifiers (subject to consent)
  • Usage data (pages visited, time on site, click paths)
  • Form submission content (messages and inquiries you send us)
  • Conversion events (form submits, calls, purchases)

14. Legal Basis for Processing (GDPR Art. 6)

For each type of data we process, we rely on the following legal bases under GDPR Article 6:

Data Type Legal Basis
Contact form data Consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
Analytics data Consent (Art. 6.1.a)
Marketing/remarketing data Consent (Art. 6.1.a)
Security and fraud prevention Legitimate interest (Art. 6.1.f)

15. Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Specific retention periods per category are as follows:

Data Category Retention Period
Contact form submissions 2 years
Analytics data (GA4) 14 months
Marketing cookies (Google Ads) Up to 540 days
Email communications Duration of relationship + 1 year
Server logs 90 days
Cookie consent records 3 years (audit requirement)

16. Policy Updates and Contact Information

Last Updated: February 18, 2026

Effective Date: February 18, 2026

Any material changes to this Privacy Policy will be notified via a homepage banner a minimum of 14 days before taking effect. We encourage you to review this page periodically for the latest information on our privacy practices.

Data Controller: FEAT SOFTWARE LTD

Address: 3 Ashley Road, Bournemouth, BH1 4LE, United Kingdom

Contact Email: [email protected]